About Me
“Creating great moments for everyone, every day.”
That’s the principle I live by, whether I’m traveling solo, building communities, or shaping meaningful brand experiences.
I’ve just completed my Master’s degree in International Media Marketing, PR, and AI at Hochschule Darmstadt (Hessen, Germany), and I work at the intersection of creativity, strategy, and quality.
More About me :)
I’m a communicative Brand, Marketing & PR specialist who loves designing seamless, high-impact touchpoints across content, digital channels, events, and communities. I care deeply about how people experience brands — and how stories, systems, and processes come together to create trust and clarity.
I utilize the power of AI to create agile and seamless journeys that serve both the brand and the end customer.
What I do and genuinely enjoy :)
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AI & PR Management – using smart tools to create sharper communication and better decisions
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Marketing, Social Media, Events & Community Management – building experiences people remember (for the right reasons)
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Customer Experience & Quality Assurance – because great brands are felt, not just seen
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Mystery Shopping & Hospitality Audits – turning insights into service excellence
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Creative Direction in Media & Filmmaking – storytelling with purpose and emotion
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ISO 9001 Quality Audits – optimizing processes, structure, and operational excellence
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UI/UX Auditing – making End- to End digital experiences intuitive, human, and effective
AI Strategy, Enablement & Execution
I hold a Master’s degree in AI and Communication and have worked hands-on in the AI department at Panasonic, where I explored how artificial intelligence can enhance—not replace—human connection. My work focused on testing and implementing emerging AI tools across content creation, AI avatars, and intelligent agents, always with a clear goal: turning innovation into real, usable impact. Through building agents, structuring knowledge, and leading AI in Marketing workshops, I helped teams move from curiosity to confidence in using AI. I am deeply passionate about AI’s power to reduce complexity, save time, and reach the right people with the right message, while ultimately supporting people in real life—by enabling smarter decisions, better communication, and more meaningful experiences.
My Work
My work has always lived at the crossroads of culture, communication, and strategy.
I’ve managed marketing and operations across the Middle East, working closely with customers, vendors, and stakeholders while ensuring high standards and strong relationships. Along the way, I led international marketing initiatives for Italy’s UNI Marconi University, reaching and engaging students across borders, and supported German engineering companies in expanding their presence in Egypt and the wider region.
As part of my journey, I spearheaded projects and training operations and represented GETS at the German-Arab Chamber of Industry and Commerce (AHK) alongside the GIZ, where community building and collaboration were at the heart of my work. I monitored Egyptian-German projects, developed recommendations to improve processes, and delivered clear, actionable reports on business development and training programs.
One of my key strengths has been acting as a bridge between regions, connecting Germany, Italy, Egypt, Dubai, Switzerland, Austria, and Libya; building partnerships, launching new ideas, and turning cross-cultural collaboration into real results.
