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Creative Designer & Marketing Manager

As Creative Director on the GOODY campaign, I oversaw the project’s overall creative vision, collaborating closely with Hadi El Bagoury to ensure a cohesive and compelling execution. I guided the production design and assisted in directing, while also managing aspects of production in partnership with an Italian food stylist to achieve the campaign’s visual excellence.

https://www.youtube.com/watch?v=U6z07sITd70

https://www.youtube.com/watch?v=D81f7qq9IrI

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Creative and Production Designer

Participating in the Al Haj campaign has been an incredibly fulfilling journey spanning three years. This campaign stands out as a remarkable achievement, receiving accolades, including two awards from King Abdulla, may he rest in peace. Additionally, I invite you to explore further links showcasing my contributions to previous campaigns.

creative director

https://www.youtube.com/watch?v=Kc_FTB2MLuI

a production designer in the action scenes

https://www.youtube.com/watch?v=nQkSHY1eNAA

an art director and creative

https://www.youtube.com/watch?v=LXvbs3iUxPs

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Creative & Production Designer

In the GOODY campaign directed by Hadi El Bagoury, I contributed across multiple key phases of production. I began as Creative and Production Designer during the preparation stage, shaping the campaign’s visual concept. During the first shooting phase, I supported the team as Assistant Food Stylist, before stepping into the role of Main Food Stylist for the second phase, ensuring the campaign’s visual excellence from concept to final execution.

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Creative Director and TV Show Manager

This period marked a transformative phase in my career, awakening a latent creative force within me to conceive a truly compelling television program for Mehwar TV. The groundbreaking thriller series EXIT reshaped the Egyptian television landscape, introducing a daring twist: horror intertwined with real-life scenarios, challenging participants with high-stakes games inspired by a Chinese format. I took the initiative to collaborate with the original creators, ultimately bringing this visionary project to life.

Within EXIT, my involvement was all-encompassing:

Creative Director – I led the overall creative vision, shaping every element of the show.
License Manager – I oversaw the adaptation and management of the international format, ensuring it fit the local market while retaining its original edge.
TV Show Manager – I coordinated production, guided the team, and ensured flawless execution.
Game Designer & Planner – I meticulously structured the games for maximum tension and audience engagement.
Question Creator – I crafted thought-provoking questions to challenge participants and keep viewers on the edge of their seats.
Player Testing & Winner Announcement – I personally tested participants and revealed the winners, maintaining the show’s suspense and integrity.

In essence, I was the “Godfather” of EXIT—a visionary force behind a sensational series that left an indelible mark on Egyptian television, proving the power of bold ideas and meticulous execution.

https://www.youtube.com/watch?v=VUcH5dzAtS8

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