M O T I O N R E E L
06
Production Designer & Account Manager
I collaborated with Creative Director Hadi El Bagoury on the GOODY campaign, where I served as the Production Designer and Assistant Director. Additionally, I took on the role of Assistant Producer, working alongside an Italian food stylist to ensure the campaign's visual excellence.
https://www.youtube.com/watch?v=U6z07sITd70
08
Marketing Account Manager
Participating in the Al Haj campaign has been an incredibly fulfilling journey spanning three years. This campaign stands out as a remarkable achievement, receiving accolades, including two awards from King Abdulla, may he rest in peace. Additionally, I invite you to explore further links showcasing my contributions to previous campaigns.
creative director
https://www.youtube.com/watch?v=Kc_FTB2MLuI
a production designer in the action scenes
https://www.youtube.com/watch?v=nQkSHY1eNAA
an art director and creative
05
Production Designer
In the GOODY campaign directed by Hadi El Bagoury, I contributed across two crucial phases. Initially, I served as both Creative and Production Designer during the preparation stage. I then transitioned into the role of Assistant Food Stylist during the first shooting phase. Finally, I took on the position of Main Food Stylist for the second shooting phase, ensuring the campaign's visual excellence from inception to completion.
07
Marketing Account Manager
This period marked a transformative phase in my career, revealing the latent power within me to conceive a compelling television program for the Mehwar TV channel. The groundbreaking thriller series EXIT brought a unique twist to the Egyptian television landscape. By infusing horror into real-life scenarios, it pushed boundaries and introduced dangerous games—a concept inspired by a Chinese format. I took the initiative to collaborate with them, ultimately bringing this remarkable project to life.
Within EXIT, my roles were extensive:
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Main Creative Director: I led the creative direction of the show.
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Game Preparation and Design: I meticulously crafted and structured the games for maximum impact.
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Question Formulation: I created engaging questions to challenge participants and captivate the audience.
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Player Testing and Winner Announcement: I was responsible for testing the players and announcing the victorious participant.
In essence, I played the role of the "GODFATHER" of EXIT, a sensational TV show that left an indelible mark on the industry.
https://www.youtube.com/watch?v=VUcH5dzAtS8