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Concrete Wall

T

Dynamic 360 marketing and communications expert with a 10 years of experience in brand positioning, customer experience, and e-learning across multicultural EMEA organizations. Skilled in digital transformation, change management, and ISO 9001 quality systems to optimize processes. At Panasonic Connect Europe, leading AI-driven PR and social media strategies to enhance brand engagement. Previous roles at Merz Therapeutics and Majid Al Futtaim focused on business development, customer journey optimization, and bridging cultural gaps across global markets. Expertise in CRM, marketing automation, and AI-powered tools for personalized engagement. Passionate about innovation, strategic partnerships, enhancing brand equity through compelling, insight-driven campaigns. and data-driven marketing.

Achievements: My accomplishments include proficiently managing accounts across the Middle East, overseeing operations and marketing concerns, handling customer and vendor relationships, and upholding owner standards. Additionally, I successfully orchestrated marketing plans for Italy's UNI Marconi University targeting international students. I took charge of promoting German engineering firms in Egypt and the wider Middle Eastern region. Key Responsibilities: Within these roles, I spearheaded the development and enhancement of projects and training operations. As the GETS representative in the AHK (German-Arab Chamber of Industry and Commerce), I actively engaged in community management. I diligently monitored and reported on Egyptian-German projects, offering recommendations to refine project phase procedures. Regularly, I provided comprehensive reports on business developments and training programs in Egypt. My responsibilities extended to maintaining accounts receivable records and effectively communicating with customers of various nationalities, including Germans, through phone and email correspondence. A pivotal part of my role was acting as a primary liaison between Germany, Italy, Libya, Dubai, Switzerland, Austria, and Egypt. This involved establishing partnerships in innovative new projects and fostering connections among these diverse regions.

I perceive myself as an inherently creative individual, driven by an insatiable passion for crafting and innovating. My heart resonates with the act of creation, and my spirit thrives on bringing fresh perspectives into reality. Beyond personal gratification, I find immense joy in actively contributing to the advancement of the community—a symbiotic journey where community development becomes a vehicle for my own growth and evolution. Moreover, my fervour for enhancing the customer experience and journey adds another layer of purpose to my endeavours, as I believe in the transformative power of elevating these facets in tandem with my creative pursuits.

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